System setup:
Participating exhibitors in the treasure hunt select the appropriate categories for their products or services. They are also provided with a secret word/code that delegates must retrieve when visiting their booths.
Delegates:
Poster and cards are used to encourage participation on the show floor. Delegates join the "hunt" by texting a keyword to a short code. They will be asked to select their main area of interest based on the vendor categories. They then receive a series of text messages to visit participating booths and retrieve the secret words/codes from each. They need to text back each secret word/code before being directed to the next booth. A range of prizes is offered to encourage participation as well as a grand prize for those delegates that successfully complete the "hunt".
Results:
M2H enables the matching of potential buyers of products and services with vendors that supply those products and services in a fun way with prizes available to participants. Overall statistics are available to organizers to track participation rates and monitor progress.
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